Phoebe Lee from Little Grey Box explains the importance of bloggers and why brands need us.
Since leaving our jobs and making Little Grey Box our full-time gig, both Matt and I have learned a LOT about the world of influencer marketing. A little while ago I started sharing what we’ve learned, putting together guides for newbie bloggers and creatives. I guess I kind of assumed everyone knew about influencer marketing, what it is, why it’s valuable and how to do it well. But the more I spoke to brands and some agencies, the more I realised it’s still a relatively new field. I also realised Matt and I have learned a lot about what goes into it, why it’s a valuable tool and how it can be done right (and very, very wrong).
View original post 1,892 more words