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This is why brands really need to work with bloggers

Phoebe Lee from Little Grey Box explains the importance of bloggers and why brands need us.

Little Grey Box

Since leaving our jobs and making Little Grey Box our full-time gig, both Matt and I have learned a LOT about the world of influencer marketing. A little while ago I started sharing what we’ve learned, putting together guides for newbie bloggers and creatives. I guess I kind of assumed everyone knew about influencer marketing, what it is, why it’s valuable and how to do it well. But the more I spoke to brands and some agencies, the more I realised it’s still a relatively new field. I also realised Matt and I have learned a lot about what goes into it, why it’s a valuable tool and how it can be done right (and very, very wrong).

So, this post is the first in a series aimed at sharing what we know, to help brands work with influencers, bloggers, and creators. This information is also really…

View original post 1,892 more words

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