A really interesting read from one of my favourite travel bloggers. lots of hints, tips and tricks on here. Really provided myself and Tom with some food for thought!
When I started Little Grey Box I gave no thought to it ever being or brand and I had no idea how to turn it into one. For the first few years, I floundered. The website was a mess, disorganised and haphazard. Since going full-time with it, Matt and I have put hours and hours of work into building Little Grey Box into a strong, successful brand. We’ve learned a lot along the way, through trial and error, research and talking to other creatives and entrepreneurs. Building a strong brand creates trust in your readers and is key to helping your blog grow. To help aspiring bloggers out there, I wanted to share everything we’ve learned about how to build your travel blog into a successful brand.
1. Understand what you offer
Before you can start building your brand, it’s essential you have a clear understanding of what your…
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